Three stars were awarded during the evening, which was attended by the Belgian Consulate General, many well-known business people and the Honourable Denis Coderre, Liberal MP for Bourassa. For several years, the Grand Bal has been an occasion to honour top-performing Belgian and Canadian companies. The nominated companies are chosen from over 70 Belgian branches located in Canada and nearly 50 Canadian branches located in Belgium. After 7 years of marketing throughout North America, and with 28 outlets, Stûv America was awarded the first Étoile d’Or, the Grand Bal’s highest award.
